Every website relaunch is always a great moment to rethink how we build, maintain and evolve our digital identity. 

Earlier this year, we migrated our company website from WordPress to Webflow. What started as a practical rebuild quickly became a reflection on how much freedom and responsibility “no-code” tools really give us.

Why We Made the Switch

Our previous WordPress setup served us well, but it had limitations that slowed our team down. Despite the great number of plugins and page builders, the platform required significant coding effort whenever we wanted to add dynamic elements or new layouts. 

When we started planning the new version, we wanted a system that empowered not only developers, but designers too. Webflow’s visual CMS immediately stood out. It allowed us to manage structured content and create dynamic templates in an intuitive and visual way. 

So now what used to require a ticket or dev sprint could be handled in minutes.

Gains and Hidden Trade-Offs

Moving to Webflow brought clear benefits:

• Far greater design flexibility and brand consistency.
• Almost zero plugin dependency.
• Integrated hosting and security without external setups.
• Faster implementation cycles.
• Easier handover and onboarding for non-technical team members.
  

But we also discovered Webflow’s pain points — particularly around mobile optimization and responsiveness. Even small adjustments sometimes triggered unpredictable shifts in other breakpoints. Native components, especially those dependent on jQuery, limited how far we could fine-tune performance. 

This experience taught us that no-code doesn’t always mean no-compromise.

What This Reveals About No-Code Platforms

Here’s the interesting question that was raised for us: 

“Is the future of web development about empowering non-developers — or about hiding complexity under more elegant interfaces?”

Webflow succeeds at the first but still struggles with the second. You gain autonomy and speed, but you trade off control. In a way, it’s similar to choosing between renting and owning a home — convenience vs long-term independence.

And when you factor in cost, the picture shifts again. Our current Webflow setup costs around $2,000 per year, which adds up to over $10,000 in five years. WordPress, or a custom headless solution, would have lower running costs but require more technical involvement. 

It’s a classic build vs buy dilemma — one that every growing company faces sooner or later.

Lessons Learned Along the Way

So here a few fresh takeaways that we could share from our own experience:

1. Keep it simple. The simpler the page structure, the better Webflow performs — both technically and visually.
2. Design and dev collaboration is key. Working in parallel in Webflow requires trust, structure and clear communication.
3. Flexibility should always serve the brand. When we simplified layouts and relied more on native CMS elements, everything ran smoother.
4. SaaS cost vs autonomy is a long game. Webflow’s short-term efficiency is undeniable, but it’s worth planning early for what happens when growth makes migration necessary.
   

Looking Ahead

Would we make the same choice again? Absolutely. But probably with clearer expectations. 

Webflow gave us a fast, beautiful relaunch and a collaborative design process. Yet it also reminded us that technology choices aren’t static — they evolve with your team’s skills and goals. For now, Webflow empowers us to move quickly. In the long run, the real challenge will be deciding when and how to take back more technical ownership. 

And that’s the broader conversation worth having:

“As no-code tools mature, will they truly replace traditional development, or will they simply reshape what “technical” means?”